Unlocked is a better way to buy your Bay Area home. We are a fully-licensed California brokerage, and in addition to providing most of the services of a traditional real estate agent, we give our buyers a 2% cash back rebate. We have built a more customer-oriented, simpler and transparent home buying experience, to help Bay Area home buyers naviagate today's competitive market.
We really focus on putting our clients first, and we get very positive feedback from our clients. See our Yelp Reviews to read what our clients said about how Unlocked helped with their home buying process. We are enthusiastic about every one of our clients having a great experience with Unlocked.
Unlocked was founded by two Bay Area homeowners committed to the simple idea that there should be a better way to buy a home.
Matthew Armstrong: Matthew wishes that Unlocked existed when he and his wife bought their San Francisco home. Alas, it didn’t, but he’s going to make sure it does when they buy their next home. Matthew previously worked at Bain & Company, Bain Capital and Lending Club, and holds an MBA from Stanford’s Graduate School of Business, and a BCom/BSc from the University of New South Wales in Sydney, Australia.
Jesse Payne-Johnson: Jesse likes making things work. When he’s not hard at work at Unlocked, look for Jesse desperately trying to find a flat running route in San Francisco, or enjoying a hike in Marin. Jesse previously worked at Wachtell, Lipton, Rosen & Katz and the Boston Consulting Group, and is a graduate of Harvard College and Yale Law School.
Sam Gray: Sam loves problem-solving and helping businesses grow. Sam is a Bay Area native: he was born in San Francisco, grew up on the Peninsula, and has spent much of his life living various parts of the Bay Area. Sam previously worked as a launcher at Postmates and on partnerships at 2nd Address, and earned his BA in Political Science from Pitzer College. When he's not thinking about real estate and operations, Sam enjoys trying new foods and relaxing at the beach with friends.
Naomi Kort: Naomi is Unlocked’s Lead Data Scientist, and is an active Unlocked client! She’s excited about using data science to bring transparency and predictability to the world of real estate sales and pricing. In her free time, Naomi enjoys skiing and the occasional visit to wine country. Naomi has a PhD from UC Berkeley and UCSF, and previously worked as a postdoctoral fellow at UCSF in the field of neural predictive coding.
Edris Kamal: Edris has lived in the Bay Area his entire life, aside from his time at UC Davis, where he graduated with a degree in Economics. Edris is passionate about applying his data-driven and entrepreneurial mindset to help Bay Area families purchase their dream home. In his free time, Edris loves to play basketball, travel, and spend time with loved ones.
Miranda Heater: Miranda joined Unlocked motivated to bring superior customer service to the real estate industry. She previously worked in compliance and legal recruiting at a large international law firm in their San Francisco office. She has lived in San Francisco for 5 years and graduated with a BA in Political Economy from Tulane. When she's not crushing spreadsheets, Miranda enjoys trying new restaurants, petting dogs and yoga.
Wally (The Wonder Dog): Wally wears many hats at Unlocked. His interests include being handsome, running around the dog park with his friends, and protecting the rest of the Unlocked team from danger (real and imagined, mostly imagined). He likes going to open homes to see (and smell) more of the Bay Area. Wally joined Unlocked from the great people at the SF SPCA.
Buying a home is a big financial and emotional decision. When we bought our Bay Area homes, we were very frustrated with the home buying process. We found the process to be opaque, stressful and required a lot of manual work. We also calculated what our agents made off our transactions and thought it wasn’t justified. So we decided to create a better home buying experience, with better economics for the buyer by offering a 2% cash back rebate (the largest rebate in the Bay Area).
We’ve created a buying experience that’s more customer-oriented, more transparent and more data-driven. We’ve built tools to make your job as a buyer much easier, clearer and straight-forward. We believe that buying agents shouldn’t earn $50,000+ for closing your deal, and give 2% of the purchase price back to you, the buyer. That 2% results in tens of thousands of dollars that can go towards renovating your new home, buying new furniture, or paying down your mortgage.
We’re licensed real estate agents, and we’re also a Yale JD and a Stanford MBA who’ve worked at top-tier consulting, law and private equity firms, so you’ll be working with agents that can add a lot more than “this market is crazy!” We approach the home buying process as we do any business problem - driven by data and insight, not ‘gut intuition’. We are responsive to our customers' need, and always put their interests first. We’ve created the home buying experience we wanted when we bought our homes, and we’re sure you’ll love it, just like our past clients have (check out what our clients are saying on our Yelp Reviews).
Buying and selling your home should be:
To learn more about Unlocked's awesome buying process, please visit our How Unlocked Works page, or contact us below.
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